The BMW Group is redefining the driving experience at CES 2025 in Las Vegas, showcasing the new BMW iDrive system. This close-to-production innovation, powered by the BMW Operating System X, debuts with the stunning BMW Panoramic Vision—a sleek, futuristic display spanning the width of the windshield for an immersive, driver-focused experience.
The BMW iDrive combines four key elements to enhance functionality and style
- BMW Panoramic Vision: Projecting vital information across the lower windshield, ensuring visibility for all passengers.
- BMW 3D Head-Up Display: Integrating navigation and automated driving info directly into the driver’s line of sight.
- Central Display: Featuring touch-enabled widgets for seamless control and personalization.
- Multifunction Steering Wheel: Intuitive, illuminated controls for effortless operation.
With these elements, BMW’s “hands on the wheel, eyes on the road” philosophy evolves, blending analog and digital controls for a safer, more engaging drive.
The BMW Operating System X, built on Android Open Source, brings smarter updates and deeper personalization. From custom display settings to tailored driving modes, it adjusts to your preferences. Plus, the BMW Intelligent Personal Assistant now uses advanced language models for intuitive voice commands like, “Find me a charging station near a café.”
BMW’s Panoramic iDrive isn’t just about cutting-edge tech—it’s about connection. From customizable ambient lighting to the new HypersonX sound system, every detail is designed to enhance your journey.
Starting with the Neue Klasse models in late 2025, the BMW Panoramic iDrive will become a standard feature across all BMW vehicles, setting a new benchmark for style, innovation, and personalization.
